If we click the caret next to any of these URLs, we see their estimated worldwide monthly organic traffic. When looking for ideas in Content Explorer, it’s worth eyeballing the “Organic traffic” graph for the past six months to make sure that traffic is consistent over time. If you had a cooking channel, it might be worth creating a video on this topic.
Finally, all of this is confirmed SEO Anomaly by seeing how many “Juice Page Links” there are (final highlighted column above). This was simply meant to drive home the significant importance of keyword relevancy over links and page authority. You can read about the entire “Spencer Likes Honeycombs” case study here. However, if you look at the keyword, “Niche Business Ideas”; the results are much less authoritative. This means it would be easier to rank for than the keyword, business ideas (example provided below).
Taking Your Google SEO To The Next Level
Now it’s time to update your older pages with links to your new page. We recommend not simply adding links to existing text, but adding context around the new links, which can boost both the relevance and the freshness of the new links. Selecting keywords with a lower difficulty score increases your chances of ranking higher, especially if your website is relatively new or has lower domain authority.
When you know the search intent behind a keyword, you can fine-tune your content to give the searcher (and Google) exactly what they want. You can do this manually by typing them in one by one or importing a file with multiple keywords. SERanking is another suite of SEO tools that features a robust keyword ranking tracker. After you have added your keywords, Rank Tracker begins collecting position data.
Expert Ideas for the Best Local Marketing Strategy in 2024
Or manually search the URL in Semrush’s Organic Research tool. Top-ranking pages also show strong E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness). It predominantly features listicles with product details (and images). Scroll down to the “SERP Analysis” section to find information about the top 10 organic results (the typical first page of Google.), including SERP features. Whereas “tug of war dog toy” gets 1,300 monthly searches and has a keyword difficulty of 13%.
And look for weaknesses or opportunities you can capitalize on. In the following sections, you’ll learn how to target your chosen keywords effectively. For example, keywords with a score of 0% to 29% are considered very easy or easy to rank for.
- It takes all of your pages into consideration when ranking your site.
- In other words, your site should be mobile-optimized for Google searchers and search engine crawlers (also known as “spiders”).
- A keyword ranking is a webpage’s position in organic (unpaid) search results for a given query.
- Focus on obtaining links from authoritative websites that are relevant to your industry or niche.
- Although, I should figure out what key words I’d like to rank for.
I love seeing top rankings being conquered and helping users get solutions for their search queries. To decide when to update the ranking algorithm, Google primarily relies on both webmaster signals and user signals. Google closely monitors both what webmasters do with their pages and how users react to that content. The minor changes happen daily and about every quarter we get a larger algorithmic update.