The search engine frequently updates its algorithms to enhance user experience, provide accurate results, and thwart black-hat SEO practices. Certain algorithm updates target practices like keyword stuffing, link spam, poor mobile usability, weak E-A-T signals, etc. The first step in content optimization is conducting periodic content SEO Anomaly audits.
Keyword Rank Checker
So to increase the odds that this page ranks, I could add an internal link to that page whenever I mention Google Search Console on other pages. While these visuals can help add value for your readers, they also provide GREAT opportunities to build backlinks as they’re highly shareable. But when it comes to measuring the results of SEO marketing, NOTHING beats organic traffic. That’s because your content is a drop in an ocean of blog posts, videos, Instagram stories, and Facebook posts that come out every single day. But every now and again you’ll come across a keyword that you’re not optimizing for. It was getting a decent amount of search engine traffic every month.
Interestingly, longer content tends to get more shares on social media, according to a BuzzSumo analysis of the top 10% most shared articles. Articles between 3,000 and 10,000 words got the most shares, followed by 2,000-3,000-word articles, and so on. Make sure you use a polite and friendly approach to improve your chances of getting a backlink. We may earn a commission when you buy through links on our sites.©2025 GIZMODO USA LLC. You can’t do this manually and it’s always smart to use a dedicated SEO tool for rank tracking, such as SE Ranking or Semrush. That said, your pages need to be, as they say, “skimmable.” Check out our page about getting a UK IP address.
Add Local Business Schema
With all of these parts in place, you can truly make Google work for you, whether you have a small, new site or a long-standing, large site. SEMrush and similar tools can show you where you rank for particular search queries, and also how your rank changes over time. If you have data, stories, or design that no one else has, it makes acquiring links an easier sell to other websites. For example, the topic “keyword research” scores a “3”, because it’s nearly impossible to do good keyword research without a tool.
And now, if someone visits your page and returns to the SERP to open another result — also called bouncing — the algorithm assumes searchers didn’t find what they were looking for. Helpful content that ends a searcher’s journey by presenting the necessary information is what ranks. You can use SEO with any search engine (YouTube, Bing, Etsy), but we’ll concentrate on Google since its market share makes up 92% of the world’s search queries. Your SEO position is the position of your website in the search engine results pages (SERPs).
Thismeans that pages that are optimized for mobile devices will be indexed andprioritized over pages that are not optimized for mobile devices. Similar to distance, proximity impacts how close your business appears to the searcher. Be sure to have a consistent NAP across all platforms to avoid discrepancies.
The Campaign Tracking Addon allows you to monitor the performance of paid campaigns, including clicks and conversions, directly from your WordPress dashboard. Review the quality and relevance of these backlinks to ensure they align with your website’s niche and contribute to building topical authority. Focus on high-performing referrers to strengthen relationships and explore opportunities for more backlinks from similar sources. Integrating GA4 with Analytify, a powerful plugin that brings Google Analytics data into your WordPress dashboard, can be even easier for WordPress users.
- But you can get the most value by focusing on the most important Google ranking factors first.
- Use local keywords like “best tax attorney in Los Angeles” or “plumber in San Francisco.” This boosts local search rankings and matches audience intent.
- You should now see all keywords you rank for on the first page of Google, but not in position #1.
- That way, Google searchers can easily find what they’re looking for.
- Discrepancies in business information across different online platforms can lead to confusion among potential customers and negatively impact search rankings.
Track your rankings for relevant keywords with the Position Tracking tool. And get email alerts every time your keyword rankings improve or decline. For example, if someone is searching for a “used book store,” your local coffee shop probably will not show up in the search results. However, if your business is a combination book store and coffeeshop, this increases its relevancy to the search, and it most likely will show up in the search results.